Netflix Case Study
Context
Context
As part of this Netflix case study, I analyzed common user pain points around content discovery—specifically decision fatigue, inconsistent horizontal/vertical layouts, and difficulty choosing something to watch in groups or on mobile. To address these challenges, I created two new product features designed to modernize Netflix’s mobile experience through clearer UX flows, mobile-first interaction patterns, and strong design-system thinking.
As part of this Netflix case study, I analyzed common user pain points around content discovery—specifically decision fatigue, inconsistent horizontal/vertical layouts, and difficulty choosing something to watch in groups or on mobile. To address these challenges, I created two new product features designed to modernize Netflix’s mobile experience through clearer UX flows, mobile-first interaction patterns, and strong design-system thinking.
Description
Description
Reframing discovery for binge culture. Solving choice overload through play and flow.
Reframing discovery for binge culture. Solving choice overload through play and flow.
Deliverables
Deliverables
ui/ux
ui/ux
product design
product design
design systems
design systems
Created with
Created with
Figma
Figma
Adobe Illustrator
Adobe Illustrator
Mobile first. Browsing next.
Reimagining Netflix’s mobile interface with product features that elevate content discovery and personalization.
Mobile first. Browsing next.
Reimagining Netflix’s mobile interface with product features that elevate content discovery and personalization.
Mobile first. Browsing next.
Reimagining Netflix’s mobile interface with product features that elevate content discovery and personalization.
Pain Point
Content discovery friction: Users struggle to decide what to watch first, especially in groups and on smaller screens.
Design Lens
Decision fatigue → Design solution:
By unpacking browsing behavior and interaction patterns, the project highlights opportunities for more intuitive, playful navigation.
Pain Point
Content discovery friction: Users struggle to decide what to watch first, especially in groups and on smaller screens.
Design Lens
Decision fatigue → Design solution:
By unpacking browsing behavior and interaction patterns, the project highlights opportunities for more intuitive, playful navigation.
Research Approach
Decisions over defaults:
Analysis uncovered patterns like horizontal fatigue and inconsistent layout experience — insights that shaped both new features.
Design Mindset
Playful systems, human experiences:
Every interaction is designed to reduce cognitive load and invite exploration.
Product Thinking
Mobile interaction patterns first:
Optimization for thumb reach, swipe logic, and vertical scrolling make discovery feel effortless.
Research Approach
Decisions over defaults:
Analysis uncovered patterns like horizontal fatigue and inconsistent layout experience — insights that shaped both new features.
Design Mindset
Playful systems, human experiences:
Every interaction is designed to reduce cognitive load and invite exploration.
Product Thinking
Mobile interaction patterns first:
Optimization for thumb reach, swipe logic, and vertical scrolling make discovery feel effortless.
Reimagining Netflix discovery through playful, mobile-first interactions that reduce decision fatigue and invite exploration for all users.
Reimagining Netflix discovery through playful, mobile-first interactions that reduce decision fatigue and invite exploration for all users.
Reimagining Netflix discovery through playful, mobile-first interactions that reduce decision fatigue and invite exploration for all users.