Tamburins: Room in My Room

Context

Context

Context

Tamburins is known for its surreal, installation-driven retail spaces, yet much of that sensory experience is lost in traditional e-commerce environments. This project explores how spatial storytelling can preserve brand emotion in a digital-first context.

Tamburins is known for its surreal, installation-driven retail spaces, yet much of that sensory experience is lost in traditional e-commerce environments. This project explores how spatial storytelling can preserve brand emotion in a digital-first context.

Tamburins is known for its surreal, installation-driven retail spaces, yet much of that sensory experience is lost in traditional e-commerce environments. This project explores how spatial storytelling can preserve brand emotion in a digital-first context.

Description

Description

Description

A conceptual graphic experience expanding the boundary between physical and digital.

A conceptual graphic experience expanding the boundary between physical and digital.

A conceptual graphic experience expanding the boundary between physical and digital.

Deliverables

Deliverables

Deliverables

3d modeling

3d modeling

3d modeling

experiential design

experiential design

experiential design

conceptual development

conceptual development

conceptual development

spatial storytelling

spatial storytelling

spatial storytelling

Created with

Created with

Created with

Blender

Blender

Blender

Designed the space through the lens of a first-time Tamburins visitor encountering the brand digitally before entering a physical store.

Designed the space through the lens of a first-time Tamburins visitor encountering the brand digitally before entering a physical store.

Designed the space through the lens of a first-time Tamburins visitor encountering the brand digitally before entering a physical store.

  • Their physical stores are experiential

  • Their digital presence is comparatively flat

  • The brand relies heavily on space to tell a story

To stay true to the brand's message, I included their slogan, logo, and location on the walls of this interdimensional space.

To stay true to the brand's message, I included their slogan, logo, and location on the walls of this interdimensional space.

To stay true to the brand's message, I included their slogan, logo, and location on the walls of this interdimensional space.

Final palette exploration capturing the playful, atmospheric, and immersive aesthetic of the brand.

Final palette exploration capturing the playful, atmospheric, and immersive aesthetic of the brand.

Final palette exploration capturing the playful, atmospheric, and immersive aesthetic of the brand.

Playful systems.

Human experiences.

Always curious

Los Angeles, CA

10:25:10 AM

Seoul, South Korea

3:25:10 AM

© 2026 April Kwon

Playful systems.

Human experiences.

Always curious

Los Angeles, CA

10:25:10 AM

Seoul, South Korea

3:25:10 AM

© 2026 April Kwon

Playful systems.

Human experiences.

Always curious

Los Angeles, CA

10:25:10 AM

Seoul, South Korea

3:25:10 AM

© 2026 April Kwon

Playful systems.

Human experiences.

Always curious

Los Angeles, CA

10:25:10 AM

Seoul, South Korea

3:25:10 AM

© 2026 April Kwon