Tide Pods Repackaging
Context
Context
Context
From dispenser to experience.
A holistic repackaging intervention that improves usability, sustainability, and emotional connection with everyday consumers.
From dispenser to experience.
A holistic repackaging intervention that improves usability, sustainability, and emotional connection with everyday consumers.
From dispenser to experience.
A holistic repackaging intervention that improves usability, sustainability, and emotional connection with everyday consumers.
Description
Description
Description
A more thoughtful way to store, use, and experience an everyday household staple
A more thoughtful way to store, use, and experience an everyday household staple
A more thoughtful way to store, use, and experience an everyday household staple
Deliverables
Deliverables
Deliverables
graphic design
graphic design
graphic design
packaging
packaging
packaging
branding
branding
branding
product development
product development
product development
Created with
Created with
Created with
Adobe Illustrator
Adobe Illustrator
Adobe Illustrator
Structure & Physical Design
Modular packaging — A stackable system designed for ease of storage and minimal footprint at home.
User-centric opening mechanisms — Thoughtful closures that balance ease with child safety.
Refill-forward systems — Designs that anticipate reuse or multi-use containers.
Structure & Physical Design
Modular packaging — A stackable system designed for ease of storage and minimal footprint at home.
User-centric opening mechanisms — Thoughtful closures that balance ease with child safety.
Refill-forward systems — Designs that anticipate reuse or multi-use containers.
Structure & Physical Design
Modular packaging — A stackable system designed for ease of storage and minimal footprint at home.
User-centric opening mechanisms — Thoughtful closures that balance ease with child safety.
Refill-forward systems — Designs that anticipate reuse or multi-use containers.
Labeling & UX
Intuitive labeling systems — Clear iconography and tactile cues that help users understand dosage and safety at a glance.
Hierarchy of information — Color and typography systems that guide user attention from priority instructions to secondary content.
Labeling & UX
Intuitive labeling systems — Clear iconography and tactile cues that help users understand dosage and safety at a glance.
Hierarchy of information — Color and typography systems that guide user attention from priority instructions to secondary content.
Labeling & UX
Intuitive labeling systems — Clear iconography and tactile cues that help users understand dosage and safety at a glance.
Hierarchy of information — Color and typography systems that guide user attention from priority instructions to secondary content.
Their physical stores are experiential
Their digital presence is comparatively flat
The brand relies heavily on space to tell a story
Sustainability
Material selection — Investigating recyclable and lower-impact materials that align with consumer values.
Sustainability
Material selection — Investigating recyclable and lower-impact materials that align with consumer values.
Sustainability
Material selection — Investigating recyclable and lower-impact materials that align with consumer values.