the dome
creative direction, branding
Marketing assets extending The Dome’s identity across print and digital platforms.
“The Dome” is a conceptual art center in the Palm Springs desert, designed around light installations and meditation. This project involved building a brand from the ground up, focusing on immersive storytelling, experimental branding, and the seamless integration of digital and physical space. The goal was to craft a serene yet impactful environment that invites reflection and connection through light, architecture, and intentional design.
Specially designed typography, inspired by celestial movements, energy, and light, reinforces the brand’s ethereal atmosphere.
As part of the experience, I designed a user interface for reserving meditation sessions—prioritizing intuitive navigation, calming visuals, and clarity of flow. Key UX/UI considerations included onboarding, session filtering, real-time availability, and confirmation feedback, all aimed at reducing friction and enhancing emotional ease.
